Pitch presentation day

Today is the day where our class is going to pitch our idea to justlife. It's an exciting yet anxious day as we were told that San Yen will be attending too. Before my turn for presenting is up, I had rehearsed over and over in case I forget what I should say. This does help me in my presentation as I do not need to do impromptu presentations and do not need to think about what to say on the spot. The presentation went on smoother than I expected, but I did some mistakes during the Q&A session where I strayed off topic and did not clearly answer the question about how to solve the sight problem of non-iPhone users (words and images too small for them to read).

After reflecting upon my own performance, I figured out that I should come up with more unique ideas in the first place. I should also work on an idea which well compliments justlife's brand image and enhances human-human interaction instead of promoting the technology. I should not only analyse the surface problems the clients faced, but I should also find out important issues which should be taken into consideration such as brand image, target user and company's working culture before deciding on an idea.

This is a very valuable learning experience which had helped me understand more about professional design, and what to consider in getting creative and effective ideas in the future.

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Interactive flowchart for demo

To demonstrate the functions of JusJus app, I had created an interactive flowchart of interface designs using Adobe Flash. The .swf will be available in the documentation CD.

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Reminder for pitch presentation

To help us present better next week, Sweii had prepared us some reminders and tips for better pitch presentation.
1. Keep it short, sharp, concrete and concise.
2. Make slides highly visual so that it is memorable and can connect with the audience
3. 1 key point per slide
4. Keep it simple and stupid -> easily understood
5. Make it flow. Plan structure.
6. Better to show than tell
7. Presentation should not stand alone, compliment slides and speaker
8. Be honest, show enthusiasm
9. Prepare and practice, carefully plan everything you say

Within a timed pitch, 5% should be used on stating the problem and solution, 20% on the idea, and 75% on the demo.

These tips are extremely useful for my pitch presentation next week. I will consider them in my presentation planning so that I can give a good presentation.

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Some interface designs...

The rest of the interface designs can be found in my documentation CD.

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Interaction flowchart 3.0

Below is another revised version of my interaction flowchart:

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Reconsidering my proposed idea

After some thought, I did some minor changes in JusJus application.
1. End-user: Not only for customers, but also for shop assistants as a medium for explaining product usage and benefits to customers
2. Login function: No longer need account registration for application. Just need PayPal account and password for online shopping. This is to reduce the complications needed for customers to use the application
3. Reminder function: Removed from this app. Customer would not need to commit so much to this application.

So JusJus app now is not an all-rounder personal health adviser anymore. It now serve more like a personal encyclopedia about justlife. It aids shop assistant so that they no longer need to memorise everything from a big book/folder, and can use visuals/animations in the app to help them educate customers easier. Customers can also use this app for self-service on anything they do not understand. They can get info instantly using the QR code scanning function and the visuals will help them understand more and remember the facts easily.

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