Initial ideas

I came up with only 2 ideas for this project. 1st is a kiosk with 2 PCs which can access to justlife's revamped website (either CSS or Flash website). 2nd is an app which features an avatar as a personal health advisor. Both ideas share common functions:
1. Quick search for products, remedies and services
2. Clear categorization of products (reduce to 6 or so)
3. Product information including name, price, brief description of product, usage, stories behind this product
4. Suggested products appear when user search for products
5. Photos for each product
6. Eco-education messages
7. Promotional posters and information
8. Card holder benefits

Below are some scans of my initial ideas:
1. CSS website 2. Flash website 3. Personal health advisor
Coming up with unique ideas is hard...I kept having ideas which are similar to other classmates. Tried my best to come up with different ideas, but in the end I stick to these ideas as I think they are more practical.

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Project details and 1st client meeting

Competitions, Festivals, and Exhibitions (CFE) is a Level 6 (Degree 3rd year) module which gives students a chance to experience dealing with real life projects, with real life clients. For this module, we were required to solve justlife's (an organic retailer) problems by creating a multimedia platform to integrate massive product information and promotion within HQ, outlets and end users. In week 9, we were required to pitch our idea to the clients.

Today, we went to visit our clients in The Gardens' justlife outlet for better understanding about the project. This is what I get after the a conversation with Terrence and Desmond from justlife, and after reading through the project brief:
1. Wastage of paper (brochures, ads, magazines)
2. Too much information
3. Categorization of information is not efficient
4. Lack of in-store space to contain massive information
5. Lack of interaction (website)
6. Lack of manpower to provide service to customers
8. They aim to educate the public about the importance of eco-lifestyle
9. It is important to increase brand loyalty and confidence
10. Highlight feature products, introduce "by the way" products, product benefits and usage
11. Budget is 35k (5k for each outlet)

This should be a fun yet challenging project to work on, as it is hard to have a unique idea because it seemed like almost everyone in the class had the same idea in mind --- product catalog in an interactive kiosk.

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