Project details and 1st client meeting

Competitions, Festivals, and Exhibitions (CFE) is a Level 6 (Degree 3rd year) module which gives students a chance to experience dealing with real life projects, with real life clients. For this module, we were required to solve justlife's (an organic retailer) problems by creating a multimedia platform to integrate massive product information and promotion within HQ, outlets and end users. In week 9, we were required to pitch our idea to the clients.

Today, we went to visit our clients in The Gardens' justlife outlet for better understanding about the project. This is what I get after the a conversation with Terrence and Desmond from justlife, and after reading through the project brief:
1. Wastage of paper (brochures, ads, magazines)
2. Too much information
3. Categorization of information is not efficient
4. Lack of in-store space to contain massive information
5. Lack of interaction (website)
6. Lack of manpower to provide service to customers
8. They aim to educate the public about the importance of eco-lifestyle
9. It is important to increase brand loyalty and confidence
10. Highlight feature products, introduce "by the way" products, product benefits and usage
11. Budget is 35k (5k for each outlet)

This should be a fun yet challenging project to work on, as it is hard to have a unique idea because it seemed like almost everyone in the class had the same idea in mind --- product catalog in an interactive kiosk.