Personal Statement

After meeting with the clients about the initial ideas I had came up with, I had chosen my idea of a virtual personal health advisor as the solution to the clients’ problem. Both accessible through in store computer kiosk and iPhone application, this virtual personal health advisor is a digital character named JusJus, and its service ranges from product information searching to educating users about organic products. It has a vast variety of functions, which includes advising users on health issues, giving users solutions using JustLife’s organic products, providing healthy organic recipes, aiding users in product searching and locating, letting users to shop online, and most importantly, educating users on how JustLife’s organic product is produced and how special and different are JustLife’s products. There is also an area where the users can comment about a certain product or remedy, allowing for an alternative platform for customers to communicate with each other through JusJus. Besides than just creating this application, it is also important to come up with a branding strategy to make JusJus become a reliable and friendly personal health advisor. As suggested by the clients, an in store theme could be created to tell customers to “ask JusJus” about additional information or for any queries.

I had chosen this idea because having a personal health advisor can give the company a brand image that JustLife cares for their customers, instead of just being a typical shop that runs an organic product business. JusJus can replace existing shop promoters as JusJus will be more effective in providing accurate and detailed information compared to shop promoters. Besides that, users can also access to JustLife’s massive amount of information whenever and wherever they wanted to using the iPhone application, thus reducing the time and petrol for users to get answers for their queries. JusJus’ wide variety of functions allows for more flexibility for users to use the product, making JusJus a reliable health advisor-cum-shop promoter in the size of their palm. Moreover, JusJus can make customers feel attached to JustLife as JusJus can be personalized in its health advising and online shopping experience, as well as in its online community experience.

This idea can benefit me in researching deeper into personalized marketing and how it can benefit JustLife in its branding image and its service. I can also build upon my existing content management skills in managing the database of the chosen idea for a more effective presentation and searching of information. Other than all the above technical benefits, I can gain more knowledge towards leading a healthy lifestyle and the benefits of organic products.