What I have learned after reading "Mobile Commerce Overview: why mobile is changing the way business happens"

I've speed-read Mobile Commerce Overview, and this is what I had learned from the important points which are related to my project.

1. Personalization is where mobile marketing is moving forward to. Creating a mutual dialogue between the marketeer and the consumer will create trust.

2. Personalized mobile marketing should include 4 key factors: permission-based, targeted, "live" and two-way.

3. Store location, In-store navigation, and Information & Extended Packaging creates convenience for users in store and also outside the store.

4. Using mobile phone to pay seems like a very convenient and useful function. But I don't think my application needs this function.

5. Reordering and delivery confirmation are important so that it is easier for customers to order the same products again, and confirmation of delivery helps customers keep track of their order.

6. Ensure that consumer receives clear info on how to use mobile application, and how info can be accessed via mobile app.

7. Legal aspects should be well researched to achieve trust from consumers so that they will use the mobile app.